

Euro Motors hosted its first ever BMW Customer Appreciation Week from January 20-25, at the Euro Motors showroom, Sitra.
The BMW Customer Appreciation Week ran from Saturday through Thursday and offered premium BMW customers the opportunity to avail of outstanding one day offers on select BMW and MINI models. In order to cater to their diverse customer-base Euro Motors dedicated one day each week to showcase different BMW and MINI models.
The schedule for the BMW Customer Appreciation Week was as follows: Saturday January 20, MINI; Sunday January 21, BMW 3 Series; Monday January 22, BMW 5 Series; Tuesday January 23, BMW 6 Series & Z4; Wednesday January 24, BMW X5 and Thursday January 25, BMW 7 Series. This was followed by an open day for the public over January 26 and 27.
The trained Euro Motors staff encouraged customers to test-drive their model of choice and offered customers exclusive trade-in and parts exchange one day deals. In addition, flexible financing options were available for BMW and MINI customers.
“Euro Motors prides itself on having an extremely loyal customer-base,” said Mike Ellenthorpe, Sales Manager, Euro Motors. “The BMW Customer Appreciation Week is our way of reaching out and rewarding our customers for their loyalty to the BMW brand.”
The Customer Appreciation Week showcased a different BMW or MINI model every day and offered customers the chance to avail of excellent one–day deals and promotions. “The feedback we have got thus far has been very encouraging and we hope to involve our customers in more showroom activities this year,” added. Ellenthorpe.
January 2007
