WE ARE M – On our 50th anniversary we’re celebrating five decades of fascinating history with a great community. We dedicate this jubilee not only to our numerous successes, but above all to our enthusiastic fans, drivers and all M enthusiasts. A new era is beginning, an era of emotion, electrification and powerful technologies.

Our very own interpretation of performance, electrification and expressive lifestyle will shape BMW M in the future. In addition to numerous product launches and events, we have a few surprises in store throughout the year. The 50th anniversary kicks off with the "Huddle Speech". WE ARE M.

50 Years of BMW M

Huddle Speech.

For the past 50 years. One Team. One Passion.

This most sporting of gatherings shows what makes us tick. However different the vehicles and their drivers might be – we all love the faster heartbeat, the adrenaline and the goose bumps triggered by every BMW M. What unites us is the passion for that special feeling experienced by every driver of a BMW M. WE ARE M.

we are m

We're celebrating with the greatest M community of all time.

We're celebrating with the greatest M community of all time.

BMW alloys


The start of the anniversary year sees the return of the iconic BMW Motorsport emblem. BMW M is putting down a marker for those who love tradition. The logo with the staggered semicircles in blue, purple and red was first used on race cars of BMW Motorsport GmbH, founded in 1972. All BMW M models and all BMW models with M Sport package now have the option of having the classic logo on the front, back and wheel hubs.


In the anniversary year, there’s a wide range of historic paint finishes like Dakar Yellow, Daytona Violet metallic, Macao Blue metallic or Imola Red on offer for selected models. The BMW Individual Visualizer provides a first impression of the distinctive special paint finishes.

Blue BMW Front