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    STEP INTO EXCLUSIVITY

    EXPLORE BMW INDIVIDUAL

    Let your creativity design your legacy. BMW Individual turns every road into a runway for your self-expression. Choose from an exclusive palette of paint finishes that celebrate every contour, ensuring your BMW stands as a statement of personal style—unmistakably yours.

    DISTINCTION IN EVERY DETAIL

    THE X7

    Commanding attention at first glance, The X7 dominates every road with its authoritative silhouette, embodying both spacious comfort and an air of nobility. From its powerful front to its iconic rear, every curve embodies a progressive character, merging refined elegance with a dynamic, sporty allure.

    Elegant, expansive, and supremely indulgent, the interior cabin of The X7 delivers an unrivalled standard of comfort. A host of intuitive systems and innovations work seamlessly to elevate every journey. Accommodating up to seven with standard second-row bench seats, this cabin generously makes room for everything - except improvement.


    Commanding attention at first glance, The X7 dominates every road with its authoritative silhouette, embodying both spacious comfort and an air of nobility. From its powerful front to its iconic rear, every curve embodies a progressive character, merging refined elegance with a dynamic, sporty allure.

    Elegant, expansive, and supremely indulgent, the interior cabin of The X7 delivers an unrivalled standard of comfort. A host of intuitive systems and innovations work seamlessly to elevate every journey. Accommodating up to seven with standard second-row bench seats, this cabin generously makes room for everything - except improvement.

    ICONIC. INSIDE OUT.

    THE 7

    The lounge-inspired cabin of The 7 harmoniously fuses elegance, innovation, and advanced driving systems with the finest materials, creating an ambiance of refined luxury. With the impressive BMW Theatre Screen and the immersive Bowers & Wilkins Diamond Surround Sound System, every journey in The 7 becomes a cinematic experience.

    Rooted in a legacy of excellence, The 7 epitomizes the ultimate in presence and performance. With an extensive suite of design features and cutting-edge innovations, it has long been the gold standard for luxury sedans. This latest evolution not only honors its heritage but redefines the concept of exclusivity, elevating its stature with transformative design and expansive luxury.

    The lounge-inspired cabin of The 7 harmoniously fuses elegance, innovation, and advanced driving systems with the finest materials, creating an ambiance of refined luxury. With the impressive BMW Theatre Screen and the immersive Bowers & Wilkins Diamond Surround Sound System, every journey in The 7 becomes a cinematic experience.


    Rooted in a legacy of excellence, The 7 epitomizes the ultimate in presence and performance. With an extensive suite of design features and cutting-edge innovations, it has long been the gold standard for luxury sedans. This latest evolution not only honors its heritage but redefines the concept of exclusivity, elevating its stature with transformative design and expansive luxury.

    For unadulterated joy. M Hybrid. Its M Hybrid powertrain with high-performance M TwinPower Turbo V8-cylinder petrol engine and electric drive thrusts you into the back of your seat with an impressive system power of 727 hp.
    Always visible. Typically M. The BMW head-up display adapts visually to the drive mode. It displays extensive or minimal information, depending on the M Mode selected.
    Unmistakable even in the dark. Highlight features include the completely reinterpreted design of the BMW kidney Iconic Glow with contour line lighting, the new double light signature of the front headlights, and the dynamic M-specific Welcome Light Carpet.
    A perfect fit. From the individual backrest width to seat heating. Both M multifunction seats can be adjusted in many ways for optimum support and comfort.
    SMARTPHONE INTEGRATION Cutting-edge controls at your command. Enjoy endless wireless infotainment with the latest iDrive Operating System. Safely and easily access your favourite apps with Apple CarPlay™ and BMW Intelligent Personal Assistant.

    HERITAGE IN HARMONY

    With excellence woven into every fiber, The 7 and The X7 stand unmatched as the pinnacle of automotive luxury and engineering. Together, they craft a masterful symphony of prestige and exclusivity, bound by a shared heritage yet each characterized by their own bold individuality.

    UNRIVALLED LUXURY.

    The BMW 7 series is the ultimate luxury sedan, merging power with prestige, and innovation with indulgence.

    ARRIVE IN POWER.

    Exuding authority from every angle, the BMW X7 is engineered for those who aren’t afraid to make an impression with remarkable flair.

    BEGIN YOUR JOURNEY

    03.M Performance Performance goes up a notch with the first BMW M550i xDrive Saloon. Boasting the signature ‘N63’ M TwinPower Turbo eight-cylinder petrol engine, it goes from 0 to 100 km/h in just 3.8 seconds. It also has Adaptive M suspension, M Sport differential, exclusive 20” style 668 M alloy wheels with red M Sport brakes, which stands out beautifully against the cerium grey detailing. Add the Harman/Kardon surround sound system, and what else could you want?

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